Thursday, July 30, 2015

The Art Of First Impressions — In Design And Life

Book designer Chip Kidd knows all too well how often we judge things by first appearances. In this hilarious, fast-paced talk, he explains the two (opposing) techniques designers use to communicate -- clarity and mystery -- and when, why and how they work. He celebrates beautiful, useful pieces of design, skewers a few sacred cows and shares the thinking behind some of his own iconic book covers.


Post a Comment